BY:MATTHEW. THE LIST.

The List is a revolutionary experiment from the world of By:Matthew. A one-off print publication turned series, tracking the highlights and trends of the fashion world. Created on-demand and printed overnight on the last day of fashion week, The List was formed through daily analysis of Paris Fashion Week Fall/ Winter ‘25 shows, categorising and forming stories, and creating a fashion narrative that hadn’t been seen before. Page layout, design, creative concept and branding were taken on by studiomudie. Creative strategy, launch plan and rollout were managed by creative studio Pengarna & By:Matthew.